Everytable
Overview
A ready-to-eat food brand with a mission to bring affordable healthy food to all using a sliding pricing model. I defined their brand voice, positioning and customer experience. Leveraging the retail, eCommerce and B2B2C business model I could reach customers the way they needed. A pilot program I developed with CVS aided in omni-channel communication strength. Honing these customer journeys was the key to brand attachment and revenue growth.
Results
26% increase in eComm subscriptions
20% reduction in churn
90% new customer loyalty sign up rate
43% increase in content engagement
40% lift in CVS Fresh Category pilot
40 - 70 store growth
$1 million reduced in marketing spend
Helped grow revenue $39mm to $60mm
Branding, Digital, Experiential, Influencer, DM, Social, PR, Product, International
Yahoo
Overview
To drive awareness and user engagement, I sent 20 GPS enabled, solar powered, photo taking bicycles around the globe to cyclists, tech-enthusiasts and photographers. The bikes took a photo every 60 seconds and upload them to an interactive map.
Results
40 million touch points and major network distribution
42,000 images uploaded
2 million map website visits
60,000 new user signup
Branding, Digital, Experiential, Influencer, DM, Social, PR, Product, International
American Express
Overview
Working with AMEX to launch the Blue card, Open Small Business product line and Tribeca Film Festival partnership was a rewarding set of assignments. Responsible for the digital brand advertising across all card products allowed me to craft the first crowd sourced digital ad campaign, video interactive map and cover 80% of the Yahoo homepage with an AMEX message.
Results
32,500 applications for Blue card product
1 Million views to the OPEN website
First UGC sourced creative for a major brand
Branding, Digital, Influencer, Product, Experiential, e-commerce
Sungevity Solar Power
Overview
I helped Sungevity introduce its residential solar energy product to the East Coast with a smart, sales funnel machine. The ice pop truck visited strategically targeted residential neighborhoods educating residents on solar power and exciting them with Sungevity’s simple lease plan. Connecting visitors to Facebook engaged them with customer advocates willing to share their knowledge and excitement. The simple communication paired with digital scale was the key to our success.
Results
61% increase in sales leads.
50 million media impressions increasing website traffic 250%.
64 local communities engaged across 37 cities in 7 weeks
20,000 on site IRL visitors
900 hours of Facebook group activity.
Digital, Influencer, Social, Experiential, PR, Radio
Overview
I helped LinkedIn build their brand for it’s growth years with both BtoC and BtoB projects. I crafted the launch campaign for their extremely popular news product, conceived and designed their BtoB conference and engaged consumers to build better profiles. This work was heavily reliant on crafting a smart strategy and pivoting as the business developed.
Results
#1 HR conference in US
Grew attendees from 700 to 4500 in 3 years
20,000 completed profiles
11% increase in overall platform activity
Branding, Influencer, Video, Digital, Experiential, Mobile, BtoC, BtoB
Lytro Camera
Overview
The challenge was to allow potential customers to experience Lytro’s revolutionary technology without actually touching the camera. I took the nostalgia of stop-motion, holiday television specials and created an unexpected brand experience. Over Twitter, I asked shoppers to tweet Lytro a holiday picture. We recreated the photo in clay and posted it to a custom Tumblog. Users were surprised and engaged when they saw their submission transformed into a living picture, delivering a one-of-a-kind, share-worthy holiday card and sharing with them the magic of a Lytro camera.
Results
7000 submissions in 24 hours
6 million social impressions and shares
14% lift in category sales for holiday period
Digital, Video, Influencer, Social, PR
Whistle Pet Smart Devices
Overview
I introduced Whistle, the first ever on-collar device that measures your dog's activities, to the world with an initiative that was highly emotional and profoundly educational. This project developed their brand personality and significantly influenced the product experience.
Results
26k email list in 3 months
Secured series A funding
#1 pet tracking device in the US
Branding, Digital, Experiential, Video, Social, PR, Product
Isotoner
Overview
Challenged to reintroduce this brand, I crafted a new communication strategy, revised their brand story and constructed a campaign that bridged new customers without exiling their loyal base. Through a mix of traditional and social mediums I helped the well recognized yet dormant brand reenter the minds of customers.
Results
5% lift in sales
38% increase in millennial customer base
220% increase in social following across platforms
Branding, Digital, Video, Social, PR, Product
Teleflora
Overview
This was a personal project that I hoped Teleflora would adopt. As a unique way to remember to send your mom flowers on Mother’s Day, I developed a quiz that resulted in your mom’s TV character equivalent. I then associated each TV mom with a bouquet on Teleflora for an instant click to purchase.
Digital, Mobile, Partnership